Social media research questions

Ill Manors Facebook page

How many 'likes' has the Ill Manors film page had?

31,561 likes

What is the top of the page promoting?

They are promoting Ben Drew and the Ill Manors film.

Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

The Brit Awards attracts the Ill Manor's target audience because their audiences may already listen to some of Plan B's soundtracks so they would be interested in the music industry.

This could be a personal identity for the target audience and because they are asking for 16-19 it relates to Ill Manors target audience which consists of mostly young people. Since they would be strugglers, this opportunity would appeal to them

Since the target audience consist of reformers, the subject of change would interest them.

This post is about meeting Plan B and the cast of Ill Manors so this could be for those who developed a  personal relationship with the Ill Manors group 

In general, the target audience would be interested to know where they can get a copy of the Ill Manors film. 

Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

The song itself links to the film 

Revolver Entertainment helped promote the film

The fact that Plan B is nominated helps promote the film as people will wonder what film has gave him this opportunity

Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

A question that allows the audience to leave a comment

A competition for the audience

A question that allows the audience to answer to

Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

How did the institution use the Facebook page to promote the film's release in May/June 2012?

The Facebook page continuously posted things about Ill Manors and the trailer and synergies that linked to the Film.

Ill Manors Twitter feed

How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

The Ill Manors Twitter feed has pictures and tweets that promote the film

What hashtags are used on the Ill Manors Twitter feed?

#IllManors #10 #Brilliant #BenDrew #Promote

Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

@MicRighteous-  famous uk rapper therefore his big audience would want to watch what he promotes. 

@joshmeatsix -  famous singer from a band so if he promotes ill manors his fans would go see it.

@MicRighteous-  famous uk rapper so his audience is likely to go and watch the film if he promotes it.
How has the Ill Manors Twitter feed used pictures to help promote the film?

There was pictures shown of people buying the film and the film being advertised which leaves other people questioning what is Ill Manors all about.

Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

This helped target the right audience as it is in the form of graffiti which gets peoples attention especially those who are interested in what is going on around them. 

How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.


-The #illManors album gets 5 Stars in @Metro_Ents today!"
-#illManors, the album, is OUT NOW! Can't wait? Download it from itunes now: smarturl.it/illmanors.albm "
-Take it out now! http://smarturl.it/illmanors.albm <<< Your #illMANORS DELUXE ALBUM is ready to download from @iTunesMusic" 

These tweets effectively promote the film because they advertise them film, say the films ratings and explain where you can get the soundtrack for the film.

Ill Manors on Instagram

How has Ill Manors used the Instagram platform to promote Ill Manors?

The images were posted as vital to watch with tags that could potentially start trending.

Choose three particular images/posts and explain why they are effective in promoting the film.

They all display the Ill Manors brand very clearly

What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

#ILLMANORS #PLANB #RIZAHMED #MASTERPIECE #SAVETHEKIDS all the hashtags  mention the film, the actors or PlanB. The consistent mention of this helps the audience to recognise and remember the tags & this way more people are more likely to notice Ill Manors which leads to more attention to the film.

Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

All 3 of these images promote the soundtrack and movie & they all have the mention of Ill Manors in them . 

YouTube - planbuk channel

How was the planbuk YouTube channel used to promote the Ill Manors film?

Clips to promote Ill Manors have been uploaded on the planbuk YouTube channel. 

Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

When Plan B did the TEDx talk, he showed his music video from his youtube channel. The TEDX talk and the music video promotes the film as it shows how young people can loose control if they don't gain aid by people who are in the position to help them

What links to other social networking sites can you find on the planbuk channel homepage?

itunes

Facebook

soundclound

twitter