Production Targets 18/03/2015

-Mise-en-scene- what's in the background?
-Use over the shoulder shots (shots reverse) for dialogue
-Avoid zooms
-Tighter focus after each edit; medium shot to close up
-Sitting down instead of EBlock scene
-Reduce volume during dialogue
-Instrumental music
-Re-shoot blurred shot of Alison then add surveillance filler/text,etc
-All shots the same frame size
-Opening, more dialogue
-Titles

Turtorial Targets 18/03/2015

Front Cover

-fewer fonts& fewer straplines
-sale? move circle
-move strap lines right
-most prominent strapline; image
- avoid overlapping image
-make masthead recognizable 
-New Fun?

Double Page Spread

-'the scenes'; loose shadow? 

-standfirst; reword + justifying 

-quotes; same font

-second image; edit?

-paragraphing spacing

MEST1 Section B: index

January 2015 > Ill Manors > ill manors film review

January 2015 > Ill Manors > ill manors trailer analysis
January 2015 > Ill Manors > ill manors tedx lecture
January 2015 > Ill Manors > ill manors music video

February 2015 > Ill Manors > ill manors broadcast platform concluded

February 2015 > Ill Manors > ill manors print platform initial tasks

February 2015 > Ill Manors > print platform branding

March 2015 > Ill Manors > ill manors e-media tag london campaign

March 2015 > Ill Manors > social media research questions

March 2015 > Ill Manors > ill manors official website

March 2015 > Ill Manors > ill manors institution research

March 2015 > A Field In England > mest1 section b field in england.html

MEST1 Section B: A Field In England

100 word summary of the Media Magazine article on A Field In England

The article on A Field In England explains the distribution of the film and film distribution is a high-risk battle for revenue, with the major Hollywood studios packing the biggest punches. A distributor’s campaign strategy is therefore complex and it costs a lot, due to the thorough research and creativity.The industry’s costly model for distribution is, dominated by Hollywood. For example, the average Hollywood movie costs approximately $100 million to make, and a further $50 million to distribute. Whereas A Field in England was made for £300K. A Field in England’s audacious approach to distribution certainly generated media interest and debate about the future of the current Hollywood model as it became the number one trending topic on Twitter in the UK. It has shown that certain films can now benefit from a more diverse release strategy.

Questions

How was A Field In England’s release different to typical film releases?

A Field In England is an art house film which differs from a typical Hollywood movie. But also it was the first film in the UK to launch simultaneously across all platforms; VOD, free broadcast TV, DVD/Blu Ray and cinema.

What are the advantages to releasing the film across all platforms on the same day?

An advantage of releasing the film across all platforms on the same day is that it attracts attention. Since it is something that is not normally done, people would be curious to find out what is going on which can get people talking about the film. 

What are the disadvantages to this approach?

Advertising and promoting the film would only be in a short period due to all the platforms being released on the same day. This would mean people would only be talking about the film for a couple of weeks as there would be no need to promote anything else about the film.

What target audience would A Field In England be aimed at? Demographics and Psychographics.

The target audience for A Field In England would be people aged 18-35. This is because to understand the film, you would need to really think about the concept and narrative therefore it would attract the older age group. The psychographics of the film would be explorers and perhaps the resigned which are people who would be interested in with an intriguing narrative as they would enjoy figuring out the plot. 

Do you think all films in future will be released across all platforms simultaneously?

Personally, I don't think all films in the future will be released across all platforms simultaneously. Maybe art house films would try this method on numerous occasions in order to gain publicity, however, an average Hollywood movie would try to increase their profit expanding the time in which they release the films in the different platforms. There would be a decrease in profit if Hollywood movies decided to release a film across all platforms simultaneously as more people would save money by watching it on free broadcast TV.

Ill Manors: institution research

Distribution research

Research film distribution using this guide from the UK Film Distributors' Association. It's called Launching Film and takes you through the whole process of distributing a movie.
Read the whole step-by-step guide (warning: this is LONG and will take you around an hour)

Summarise the 10 steps of film distribution in a list using your own words.


Scene 1: Film sharing experiences and escapism are the main focus of film distributors.
Scene 2: Lord Putnam- movies are capable of enriching as they influence the games and music we play and listen to. The task of distributors is to identify and deliver the largest possible audience for every film. Most cinema goers know what they want to see in advance; mainly due to competing distributors efforts to promote .
Scene 3: What distributors do: launch and sustain films in the market place.
Scene 4: The UK have six major distributors who are all affiliated to Hollywood studios.
Scene 5: How distributors get their films - sources usually a third party sales agent or a studio/production company.
Scene 6: Distribution deal- sign formal contract with the producer specifying the rights they hold in respect of the title- the right to release in UK cinemas and promote across all media.
Scene 7: Planning the release- distributor is either heavily involved in the production or is briefly involved.
Scene 8: When and how to release the film to optimise it's chances, who the film is aimed at and who the audience is.
Scene 9: Job of distributors to raise awareness and interest in a film to persuade a potential audience to buy tickets.
scene 10: Where the film should play- theoretical release is effectively a joint venture between the distributor and exhibitor.

Ill Manors: Funding and production budget

What was the estimated budget for Ill Manors?

£100,000

Where did the money come from? List the different organisations and companies that contributed funding to Ill Manors.

Film London Microwave
BBC Film

How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?

Compared to a Hollywood movie such as Skyfall, the Ill Manors budget was really small as the budget for Skyfall was  $210 million (which Sony helped fund) whereas Ill Manors was only £100,00.

Film London and Microwave Film

What is Film London and why does it exist?

Film London is the capital's film and media agency - discovering and promoting film making talent in London. This includes all the screen industries based in London - film, television, video, commercials and new interactive media. Film London aims to ensure the capital is a thriving centre for creative industries sector that enrich the city's businesses and its people

What is the purpose of Microwave Film?

Microwave is Film London's micro-budget feature film-making scheme which aims to commission the next generation of film-making talent in the capital and offers fledgling talent an avenue into feature production. 

List three other films funded by Microwave Film and embed their trailers in your blog.

Shifty

Strawberry Fields

Freestyle

Choose one film funded by Microwave film and explain how it compares to Ill Manors (similarities and differences)

Shifty
Similarities: Not only do Shifty and Ill Manors have a similar target audience, but they have the same social realism genre. They are both crime/drama films that are set in London. They both have similar settings of estates and they have similar narratives which includes the illegal use of drugs. Ill Manors and Shifty both use the same actor for their main character. Also they have used similar soundtracks which is by Plan B. 

Difference: In the narrative for Shifty, there was no story of prostitution. Also there was less characters used therefore the way the story is told in Shifty would be different to the way it is told in Ill Manors. Another thing is, in Shifty there is an element of humour in the film whereas in Ill Manors things are realistic besides serious. 

Distributor: Revolver Entertainment

When was Revolver Entertainment created?

In 1997

Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.

The film Shank was successful in its distribution as it received great publicity and advertisement from celebrities. Also, the shocking scenes in the trailer would make their target audience what to go see the film with urgency.  

Sket was successful due to the different narrative. It was a urban crime/drama that appealed more to the female audience. 

Kidulthood was successful as it was a a sequel to Adulthood (2008). People were curious to see how the link between the two films which got people talking. 

Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).

Anuvahood 
Similarities: Anuvahood and Ill Manors both include the concept of drugs and violence and both share the genre of a crime/drama and the setting of estates.

Differences: In terms of the context, Anuvahood is seen as more of a comedy based film rather than what Ill Manors convey, a realistic view on society.

Why did Revolver Entertainment go out of business in 2013?

Most sales companies and producers who had films set to be released by Revolver have now renegotiated deals or are in discussions with new distributors. AV were the first to announce a restructured deal on their thriller The Liability. Also, Revolver Entertainment has been suffering financially causing problems with staff's payments. 

How is new technology changing the way films are being distributed?

An online streaming for launching a film is now starting to be introduced.

Gunslinger

Visit the Gunslinger website and list the three films currently in development (click on theSlate tab).
Research the Gunslinger/Revolver film Shank. Embed the trailer in your blog and explain how it compares to Ill Manors (similarities and differences).

Similarities: In both Shank and Ill Manors there is the sense of violence and crime. They both fit the urban British crime/drama genre due to both having similar estate settings. 

Differences: However, it seems that Shank aims more to get the audience thrilled over the action due to the amount of violence shown in the trailer. Ill manors focuses more on the devastation that has been caused in Britain.

List other Gunslinger films that fit the UK urban drama genre. Why does Gunslinger focus on this genre in particular?

Kidulthood
Adulthood
They are showing the urban side of London and how teenagers are portrayed. They speak directly to fans of this burgeoning genre.

Research the British social realism genre. How do Gunslinger films fit into the social realism genre?

Social Realism, an international art movement who draw attention to the everyday conditions of the working classes and the poor, and who are critical of the social structures that maintain these conditions.

Gunslinger films fit into the social realism genre as it differs from the typical Hollywood films due to the realistic narrative which usually portrays the devastating side of Britain.
Why does the UK urban drama genre appeal to an audience?

For those who live in the UK, they are able to relate to the narrative as they too may be living in a similar situation and therefore they can find personal identification in the UK urban drama genre. For an audience who are abroad, they would be interested in observing the British lifestyle and would enjoy seeing the settings in London. 

Certification

One final aspect of institution is the certificate the film was awarded for exhibition. This is decided by the British Board of Film Classification.

How does the certification process work at the BBFC?

The law suggested that scenes that could include, sex, violence, drugs or horror must be considered. It has a statutory requirement to classify videos, DVDs and, to a lesser extent, some video games under the Video Recordings Act 2010.

Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?

Films under this category do not have limitation on the foul language that is used. Hard drugs are generally allowed, and explicit sex references along with detailed sexual activity are also allowed. Scenes of strong real sex may be permitted if justified by the context. Very strong, gory, and/or sadistic violence is usually permitted. Strong sexual violence is permitted unless it is eroticized or excessively graphic.A 15 certificate is only for people of the age of 15 and over. Films under this category can contain adult themes, hard drugs, regular use of foul language and limited use of very strong language, strong violence and strong sex references, and nudity without graphic detail. Sexual activity may be portrayed but without any strong detail. Sexual violence may be shown if discreet and justified by context.

What are the advantages and disadvantages for a film in being given an 18 certificate?

ADVANTAGE

It gives parents a clear idea of how and why films have been rated and what issues the films contain. BBFCinsight helps parents, carers and other viewers make informed choices about what they watch.

DISADVANTAGE

The target audience will not be as big due to certain age restrictions.

Tutorial Targets 11/03/15

Front Cover

No comic sans
smaller straplines
change fonts (da fonts)
loose page reference
tagline
price/date by barcode

Double Page

stand first paragrapgh

3 images on first page

change quoye font

smaller paragraphs

make subheading more snappy 

MEST1 mock exam: learner response

Question 4) Media Audiences

The program, to a certain degree, informs, educates and entertains the audience. Throughout the sequence, there were some educational references for the target audience. For example, some people might not have known that penguins were famous for the belly flop but by watching the sequences, they would have learned. Also, the use of technology was another great way to help educate the audience as the quality of the filming gave the audience the ability to see the extreme beauty of the environment 

This clearly links to inform. The programme informed the audience certain things such as the difficulty of capturing the penguin doing the belly flop in action. 

Also, the programme was able to entertain. There were many humorous moments in the programme such as when one of the crew/team was getting run over by the penguins.Throughout the sequence, humour references were made to make Frozen Planet more entertaining for the audience. 

The target audience is from the age of 25-50 and by watching the programme and being educated, the category of surveillance comes to mind as they are observing nature. They may also find personal identification by being informed and educated about the situation. They would be succeeders, resigned and explorers,so people who usually find interest in nature. Therefore, they would fall into the upper section on the social class, perhaps A or B.  The majority of the audience would find this programme educative, informative and entertaining.  

Social media research questions

Ill Manors Facebook page

How many 'likes' has the Ill Manors film page had?

31,561 likes

What is the top of the page promoting?

They are promoting Ben Drew and the Ill Manors film.

Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

The Brit Awards attracts the Ill Manor's target audience because their audiences may already listen to some of Plan B's soundtracks so they would be interested in the music industry.

This could be a personal identity for the target audience and because they are asking for 16-19 it relates to Ill Manors target audience which consists of mostly young people. Since they would be strugglers, this opportunity would appeal to them

Since the target audience consist of reformers, the subject of change would interest them.

This post is about meeting Plan B and the cast of Ill Manors so this could be for those who developed a  personal relationship with the Ill Manors group 

In general, the target audience would be interested to know where they can get a copy of the Ill Manors film. 

Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

The song itself links to the film 

Revolver Entertainment helped promote the film

The fact that Plan B is nominated helps promote the film as people will wonder what film has gave him this opportunity

Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

A question that allows the audience to leave a comment

A competition for the audience

A question that allows the audience to answer to

Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.

Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

How did the institution use the Facebook page to promote the film's release in May/June 2012?

The Facebook page continuously posted things about Ill Manors and the trailer and synergies that linked to the Film.

Ill Manors Twitter feed

How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

The Ill Manors Twitter feed has pictures and tweets that promote the film

What hashtags are used on the Ill Manors Twitter feed?

#IllManors #10 #Brilliant #BenDrew #Promote

Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

@MicRighteous-  famous uk rapper therefore his big audience would want to watch what he promotes. 

@joshmeatsix -  famous singer from a band so if he promotes ill manors his fans would go see it.

@MicRighteous-  famous uk rapper so his audience is likely to go and watch the film if he promotes it.
How has the Ill Manors Twitter feed used pictures to help promote the film?

There was pictures shown of people buying the film and the film being advertised which leaves other people questioning what is Ill Manors all about.

Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

This helped target the right audience as it is in the form of graffiti which gets peoples attention especially those who are interested in what is going on around them. 

How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.


-The #illManors album gets 5 Stars in @Metro_Ents today!"
-#illManors, the album, is OUT NOW! Can't wait? Download it from itunes now: smarturl.it/illmanors.albm "
-Take it out now! http://smarturl.it/illmanors.albm <<< Your #illMANORS DELUXE ALBUM is ready to download from @iTunesMusic" 

These tweets effectively promote the film because they advertise them film, say the films ratings and explain where you can get the soundtrack for the film.

Ill Manors on Instagram

How has Ill Manors used the Instagram platform to promote Ill Manors?

The images were posted as vital to watch with tags that could potentially start trending.

Choose three particular images/posts and explain why they are effective in promoting the film.

They all display the Ill Manors brand very clearly

What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

#ILLMANORS #PLANB #RIZAHMED #MASTERPIECE #SAVETHEKIDS all the hashtags  mention the film, the actors or PlanB. The consistent mention of this helps the audience to recognise and remember the tags & this way more people are more likely to notice Ill Manors which leads to more attention to the film.

Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

All 3 of these images promote the soundtrack and movie & they all have the mention of Ill Manors in them . 

YouTube - planbuk channel

How was the planbuk YouTube channel used to promote the Ill Manors film?

Clips to promote Ill Manors have been uploaded on the planbuk YouTube channel. 

Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

When Plan B did the TEDx talk, he showed his music video from his youtube channel. The TEDX talk and the music video promotes the film as it shows how young people can loose control if they don't gain aid by people who are in the position to help them

What links to other social networking sites can you find on the planbuk channel homepage?

itunes

Facebook

soundclound

twitter

Ill Manors: official website

How does the Ill Manors official website promote the film?

The actors that were in Ill Manors are shown on the homepage. There are also print/broadcast platforms shown on the homepage that was used to promote Ill Manors. At the top of the website, there is a banner which tells the audience that ILL Manors is on BLU-RAY, DVD, Download and on demand. The institutions which helped promote ILL Manors are indicated at the bottom of the website.

What examples can you find of the Ill Manors brand on the website homepage?

The estate in the background, which is usually used to promote Ill Manors, is on the website homepage. There is also a violent image shown as the main character holds a similar gun that he holds on the DVD cover. 

What links does the website offer?

The website offers social media links, video links and links to Plan B's album. 

What examples of synergy can you find between the website homepage and the print/broadcast platforms?

On the homepage, you can see posters of the Ill Manors film that would have been put around London to advertise the film. Also, you can see a billboard promoting Ill Manors in the background. There is also a poster of Ben Drew on the homepage which was a print used to promotes his work. Another synergy shown on the website was Plan B's song track album.

List the links to social media on the website homepage. Why are these important?

The two main links put on the website homepage is Twitter and Facebook. This helps make Ill Manors become more known around the country an world wide as the social media can help Ill Manors become popular. Celebrities might see it and help promote it and if it is trending, more people will know about it. 

Ill Manors e-media: Tag London campaign

Summarise the Ill Manors Tag London campaign in 100 of your own words.

The Ill Manors Tag London campaign was a campaign that helped raise awareness for Ill Manors and also for Plan B. Fans were tweeting their opinions on the subject that Ill Manors was promoting. In total, 300 of the tweets were recreated by graffiti artists and were photographed and retweeted back to individual users.Through all of this, Plan's B soundtracks increased in popularity as it linked well with how the fans felt and with the opinions of the graffiti tweets that were  around London.

How does the Ill Manors Tag London campaign help to promote the film?

The purposes for the campaign links to the overall message to the film about society treating young people or struggler's a certain way. The campaign helped to make Ill Manors and Plan B's soundtrack more known as people would find out more about the tweets which would have lead to the film.

What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

There is a link between the campaign and the interview on the Jonathan Ross Show as the real meaning behind Ill manors is explained to the audience. With the campaign, the fans and the audience give their opinions about "broken Britain" and with the interview, Plan B gives an explanation of Ill manors and his ideas as well as opinion.

Why might user-generated campaigns like this be more successful than traditional media campaigns?

Campaigns like the Tag London campaign is more successful because today, many things become known due to social media. There are more chances of people's opinions being heard on-line since everyone reads what goes on around them through websites like Twitter.

Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

Target audience: This tweet would appeal to 15-30 age group. They would be reformers or struggler's. They would fall in the middle lower section in the social class group so C1, D or E. The tweet links to the music video where they show David Cameroon and what mentality Britain has take on.  

@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP
Target audience: 16-26 age group. Demographics/psychographics: They would mainstreamer's, struggler's and reformers. Lower class section- D or E. The tweet links to the music video also as they talk about being "from one place" despite people treating each other differently due to what society has portrayed about them. 

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS.
Target audience: 18-30. Demographics/psychographics: Reformers. Class C,C1 group.
The tweet links to the Ill Manors film because the film shows the audience how London is crumbling.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Target audience: 15-25.  Demographics/psychographics: Strugglers & Mainstreamer's. D or E group. The tweet links to the Plan B interview on BBC Radio 1 show due to the language used. Also it links to the Jonathan Ross show interview because they talk about the ideas behind Ill Manors. 

@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISH,
Target audience: 15-24 due to the slang language used.  Demographics/psychographics: Strugglers & Mainstreamers. Class E section. The tweet links to music video because they talk about the actions that the government does on the tweet and on the music video Plan B suggests that David Cameron is not doing a good job hence why young people don't get good opportunities.