One of my favourite productions was Incincere. The use of editing was good as there was a voice over throughout the whole clip. There was also good uses of point of view shots which made things look more realistic. To exaggerate the fact that at the beginning there was a flashback, there was black and white editing which I think is really effective. Overall, it kept me interested so I chose it as one of my favourites.
Another one of my favourites productions was Bastille Of The Knight by Ammar. The editing effective as it was all in fast forward which gives you a fast overview glimpse of what seemed to be central London. It also was parallel to the sound being played in the background. In a nutshell, it was a really interesting video production.
I also enjoyed Major Lazer: Jet Blue Jet by Kacper. The whole movement of the clip was enjoyable and fun. There were many different shots for example there was an high shot of people dancing. The clip matched the sound perfectly as the clip looked really upbeat. The editing was impressive also as it made the people dancing seem really alive which goes well with the music.
Enigma codes- Why has the humans gone to where the apes are living? Why is there war between the humans and the apes? How can the apes talk? Why are some of the apes cooperating with some humans?
Action codes- When the apes are on horses and with weapons it indicates that a violent scene is about to occur.
Todorov Equilibruim
Equilibruim- when the apes had their home and lived in peace
Disequilibruim- a ape is shot and then one of the main apes is shot and a war begins
New equilibrium-when the bad ape is killed and the main ape gets better and comes back
Character theory: Propp
the villian- Dreyfus
the donor- Alexander
the helper- ellie
the princess- ceasar
the dispatched- Dreyfus
the hero- malcom
the false hero- Koba
TV
Enigma and action codes
Enigma- why does Bobby own Junior? Why are they having a rap battle? What contract did Junior sign?
Action Code- The fact that they are two different groups on stage with competitive expressions on their faces displays that there is some sort of argument going to occur, in this case a rap battle.
Todorov Equilibrium
Equilibrium- is not shown in the clip. it is before when Junior signs the contract thinking he is doing a good deed
Disequilibrium- the rap battle itself
New equilibrium- when Michael beats Bobby in the rap battle and gains back Junior
Character theory: Propp
the villain- Bobby
the Donor- Michaels rap buddies
the helper- Micheals rap buddies
the princess- Junior
the dispatched- Michael himself does
the hero- Michael
the false hero- Bobby
My choice
Enigma and action codes
Enigma- Why does Shrek have to save the princess? Why does the donkey talk? Why is the princess not a typical princess? Why does the villain want the princess?
Action code- When princess Fiona is up in the air with two guys by her side, it portrays a violent scene is about to occur. It also, when Shrek and the princess are sitting by the sunset, it conveys a love scene or a love connection.
Todorov equlibrium
Equilibrium- When Shrek is living in his home alone in peace
Disequlibrium- when he encounters the dragon and villain
New equilibrium- when Shrek saves Fiona from the villain
The French Bedroom Company
The company specialises in making luxury furnitures. I like this brand because of the elegant theme which I think works well with house furniture. The company wants to be know for its playful French style and unique designs. I think it made the coolest brands because of the different luxe designs which makes the furniture look intriguing.
Pret A Manger
I love Pret A Manger because it is ready made food to go which I find really useful when your in a rush and need something healthy to quickly eat. Their brand value is to create organic and fresh food hence why their kitchens are stocked every morning with fresh ingredients. I think it made the coolest brands list due to the way the company emphasizes keeping their food fresh even though once you enter the shop it is ready to eat which would really appeal to those who might have a few mins to quickly buy something for lunch if they are working.
JO LOVES
I love this brand because undeniable passion for fragrance. The different fragrances of perfume produced are really good! The brand wants to be known for the passion they have in creating different fragrances for different occasions and for different people. It made the coolest brands as it experiments with a vast range of different fragrances which can attract different types of women's tastes.
No.1 Lounges
I like this brand because its a lounge where you can enjoy some luxury whilst waiting at an airport which can be tiring particularly if it is an early flight. Their brand value is similar to the French Bedroom Company, to advertise a luxury theme. This probably made the list because it create a relax atmosphere for when people are more likely to be stressed which can be really appreciated.
Spotify
I love Spotify because it allows me to listen to the latest music or to my own created playlist which I find useful. The company wants to be known for helping people to discover different music and sharing music. I think it made the list due to the easy access to free music and a wide range of music being available.
This close up image helps the audience to identify clearly the characters facial expression which gives more insight on what is happening in that situation. This specific image communicates to the audience that the character at that specific moment in time is experiencing an intense feeling as he glares behind him.
This image is an example of an extreme close up. It conveys to the audience the feeling of horror or anxiousness as the characters eyes portray that sort of feeling. The extreme close up helps show this by concentrating on the characters facial expression, mostly on his eye area.
This medium shot enables the audience to see only the characters facial expressions as well as the top half of their body language. It emphasizes the hand gestures that the character is using which conveys what situation is going on.
This long shot displays the characters whole body as well as the environment that they are in. This image communicates to the audience a sense of isolationism as the character is alone walking in a poorly lit hallway.
In this extreme long shot image, it is exaggerating the vast amount of people at the scenery. It shows the audience how big of an event it is as the people are seen as small but in a great amount due to the extremity of the long shot.
The high angle is used here to make the little girl appear smaller than usual. This significantly suggests to the audience that the girl is helpless and weak due to the size the camera angle has made he look.
In this low angle image, the character who seems to be standing over the other character has been made to look large and powerful due to the camera angle. Due to this and the lighting it communicates to the audience that he might be the antagonist of the film as he is made to look scary and daring.
is a British global fashion retailer which has become international. They aim their fashion on parties and excitement which is leading towards the young adult's generation. They put their customers at heart and make sure they are wearing the latest's outfits to whatever special occasion their customers will be attending. New look would fit into rich, luxurious lifestyles in Dyer's lines of appeal as their fashion sense portrays the luxurious lifestyle. It would also fit into self-importance &pride as well as Beautiful women as New look's purpose is to make their customers not only look but also feel good.
New look is about keeping up with the fashion trends
Trends
Mother care...
is a specialist retailer of products for mothers-to-be, babies and children up to age eight. Mother care offers clothes, furniture, bedding and much more to do with a caring. They aim to make the best products for mothers to be able to look after themselves and their young ones. Since Mother care is family based, in Dyer's lines of appeal, it will fit into happy families as they wish for mothers to trust the brand to give products that will help their family. A sense of childhood could be included as it brings nostalgia to those who remember being brought up with their brand products.
Mother care is about lovingly caring for the next generation
Care
McDonald's
is the leading global fast food service retailer which has many restaurants scattered across the world. McDonald's is committed to providing the highest quality food and superior service, at a great value, in a clean and welcoming environment. They serve a balanced array of food choices and provide the nutrition information needed for customers at restaurant level. In Dyer's lines of appeal, McDonald's would come under happy families as they provide treats which makes you want to belong in their company. It could also come under comedy and humour as sometimes they present their brand with jokes when advertising.
McDonald's is about providing fast food in a fun environment
Dedicated
Samsung..,
is a South Korean multinational conglomerate company which compromises numerous subsidiaries and affiliated businesses. Through initiative, reliable products and services talented people a responsible approach business and global citizenship and collaboration with their partners and customers, Samsung is taking the world in imaginative new directions. Their discoveries and breakthroughs have allowed them to constantly push their industry forward. Samsung would come under successful careers and rich, luxurious lifestyles under Dyer's lines of appeal because people would view working for Samsung as a great accomplishment and owning vast amount of Samsung products can convey to some sort of wealthy lifestyle.
Samsung is about new discovery makings and new tomorrow technology
Technology
Royal Wedding Services...
is a decorating company which mostly specialises in weddings. They dedicate themselves in making the perfect event for their customers. Royal Wedding Services is family run and try to understand what their customers are going through. They have a reputation in creating a very romantic scenery. Therefore, in Dyer's lines of appeal, RWS would come under successful romance and love as they advertise love as their base theme. However, art,culture and history besides happy families would also relate to to RWS as their background ideas come from the Asian culture and they really try to get their customers to feel at home and able to understand them causing everyone to feel like they belong with them as a family.
Royal Wedding Services aim to keep customers happy and in love
WWW: An excellent blog with some impressive detail to your analysis. You are already using media language extensively and confidently - great to see considering you didn't study GCSE Media.
EBI: Use paragraphs to divide up your analyses - this will also help you write in even more depth about specific aspects of texts. I'd like to see a little more depth to your Institution lesson reflection. Finally, you need to change the newspapers you read! The Star? A Media student? Surely not!
LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course? I feel as if my strongest piece of work so far is the analysing the mis-en-scene images because I found it easy to analyse the different aspects and make comparisons between different images. I find that my weakest point is analysing the lighting effects on images as I find it hard to expand my explanation of what the lighting effects mean. The different specific skills or knowledge I need to develop over the rest of the course are my media terminology and to expand my thinking in finding the meaning of effects with extracts as well as scene images.
1. High brow media is when the material is based on facts and the journalists are specialist that write their stories on a reliable source. Whereas low brow media is when it is all about rumours and spreading gossip. This can be applied to TV channels as some high brow TV channels are realistic such as the news and documentaries. However small brow TV channels are like soaps because they are unrealistic.
2. Public broadcasting includes radio, television and other electronic media outlets whose main mission is public service. Public broadcasters receive funding from sources such as license fees, individual contributions, public financing and commercial financing. Public broadcasting may be nationally or locally operated, depending on the country and the station. In some countries, public broadcasting is run by a single organization. Other countries have multiple public broadcasting organizations operating regionally or in different languages. BBC 1
BBC 1 relates to public service broadcasting as it is a television channel used to entertain people in a public service. Examples of TV programs that are shown on BBC 1 are soaps like Waterloo Road and the News at 10. The typical link between the majority is that its aim is to educate, entertain and inform. This means that the most shows all have a way to engage the audience. Finally, depending on the type of show, BBC 1's average target audience would be working-class, around the ages of 16-50 and both female and male.
BBC 2
Programmes that are shown on this channel include things like Cash in the Attic, and Ready Steady Cook. Similarly to BBC 1, I think the TV channels aim is to entertain and inform their audience due to the educational and humorous themes behind some programmes show on BBC 2. The average target audience would also be working-class, around the ages of 16-50 and both female and male.
ITV 1
Programs that appear on here are shows like X Factor, Britain;s got Talent and I'm a Celebrity, get me out of here. Major stars that are associated with ITV 1 are Ant and Dec, Simon Cowell and Louis Walsh. ITV would be considered as low brow due to the amount of gossip and rumours that the shows contain hence it is a rumour driven media channel. The target audience would be working-class people in the age range of 15-35.
Channel 4
Programmes that appear on Channel 4 focuses on more reality shows such as Hollyoaks, Come Dine With Me and Countdown. Channel 4 has been existing since November 1982, and their aim was to inform and entertain their viewers. Channel 4 News is known for providing the latest UK and World news to their audience. They cover, business, politics as well as science and technology related news on their website and channel. Channel 4 would be considered to be a high-brow television channel, as it is in a sense a serious channel with reliable shows and programmes being displayed. The target audience would be young adults and the older generation. Those who are in secure jobs and are suited in the middle-class range. It would appeal to males and females.
Channel 5
Channel 5 airs programmes such as Fifth Gear and Big Brother. This channel started in 1991 and has been on air for 23 years. Channel 5 is mainly known for the broadcasting of its Big Brother series, which is a reality television show. Ideally, Channel 5 would fall under the low-brow television channel because some shows that are shown are not very formal or show journalist based fact but are instead encourages and distributes rumours and gossip. The target audience would be the younger teenagers and young adults. They would not be in the best of jobs and may also be unemployed as they would have time to watch these soaps and programmes. They would be being paid the lower ranged jobs. Due to the Fifth gear programme, it causes a bit of an increases towards male viewers compared to female viewers.
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