Institution Research

1.  High brow media is when the material is based on facts and the journalists are specialist that write their stories on a reliable source. Whereas low brow media is when it is all about rumours and spreading gossip. This can be applied to TV channels as some high brow TV channels are realistic such as the news and documentaries. However small brow TV channels  are like soaps because they are unrealistic.

2. Public broadcasting includes radio, television and other electronic media outlets whose main mission is public service. Public broadcasters receive funding from sources such as license fees, individual contributions, public financing and commercial financing. Public broadcasting may be nationally or locally operated, depending on the country and the station. In some countries, public broadcasting is run by a single organization. Other countries have multiple public broadcasting organizations operating regionally or in different languages.
BBC 1

BBC 1 relates to public service broadcasting as it is a television channel used to entertain people in a public service. Examples of TV programs that are shown on BBC 1 are soaps like  Waterloo Road and the News at 10. The typical link between the majority is that its aim is to educate, entertain and inform. This means that the most shows all have a way to engage the audience. Finally, depending on the type of show, BBC 1's average target audience would be working-class, around the ages of 16-50 and both female and male.

BBC 2

Programmes that are shown on this channel include things like Cash in the Attic, and Ready Steady Cook. Similarly to BBC 1, I think the TV channels aim is to entertain and inform their audience due to the educational and humorous themes behind some programmes show on BBC 2. The average target audience would also be working-class, around the ages of 16-50 and both female and male.

ITV 1

Programs that appear on here are shows like X Factor, Britain;s got Talent and I'm a Celebrity, get me out of here. Major stars that are associated with ITV 1 are Ant and Dec, Simon Cowell and Louis Walsh. ITV would be considered as low brow due to the amount of gossip and rumours that the shows contain hence it is a rumour driven media channel. The target audience would be working-class people in the age range of 15-35.

Channel 4

Programmes that appear on Channel 4  focuses on more reality shows such as Hollyoaks, Come Dine With Me and Countdown. Channel 4 has been existing since November 1982, and their aim was to inform and entertain their viewers. Channel 4 News is known for providing the latest UK and World news to their audience. They cover, business, politics as well as science and technology related news on their website and channel. Channel 4 would be considered to be a high-brow television channel, as it is in a sense a serious channel with reliable shows and programmes being displayed. The  target audience  would be young adults and the older generation. Those who are in secure jobs and are suited in the middle-class range. It would appeal to males and females.

Channel 5

Channel 5 airs programmes such as Fifth Gear and Big Brother. This channel started in 1991 and has been on air for 23 years. Channel 5 is mainly known for the broadcasting of its Big Brother series, which is a reality television show. Ideally, Channel 5 would fall under the low-brow television channel because some shows that are shown are not very formal or show journalist based fact but are instead encourages and distributes rumours and gossip. The target audience  would be the younger teenagers and young adults. They would not be in the best of jobs and may also be unemployed as they would have time to watch these soaps and programmes. They would be being paid the lower ranged jobs. Due to the Fifth gear programme, it causes a bit of an increases towards male viewers compared to female viewers.