Brand values task 100-10-1

Summarising five brands

New look...

is a British global fashion retailer which has become international. They aim their fashion on parties and excitement which is leading towards the young adult's generation. They put their customers at heart and make sure they are wearing the latest's outfits to whatever special occasion their customers will be attending. New look would fit into rich, luxurious lifestyles in Dyer's lines of appeal as their fashion sense portrays the luxurious lifestyle. It would also fit into self-importance &pride as well as Beautiful women as New look's purpose is to make their customers not only look but also feel good. 

New look is about keeping up with the fashion trends

Trends

Mother care...

is a specialist retailer of products for mothers-to-be, babies and children up to  age eight. Mother care offers clothes, furniture, bedding and much more to do with a caring. They aim to make the best products for mothers to be able to look after themselves and their young ones. Since Mother care is family based, in Dyer's lines of appeal, it will fit into happy families as they wish for mothers to trust the brand to give products that will help their family. A sense of childhood could be included as it brings nostalgia to those who remember being brought up with their brand products.

Mother care is about lovingly caring for the next generation 

Care

McDonald's  

is the leading global fast food service retailer which has many restaurants scattered across the world. McDonald's is committed to providing the highest quality food and superior service, at a great value, in a clean and welcoming environment. They serve a balanced array of food choices and provide the nutrition information needed for customers at restaurant level. In Dyer's lines of appeal, McDonald's would come under happy families as they provide treats which makes you want to belong in their company.   It could also come under comedy and humour as sometimes they present their brand with jokes when advertising. 

McDonald's is about providing fast food in a fun environment

Dedicated 

Samsung..,

is a South Korean multinational conglomerate company which compromises numerous subsidiaries and affiliated businesses. Through initiative, reliable products and services talented people a responsible approach business and global citizenship and collaboration with their partners and customers, Samsung is taking the world in imaginative new directions. Their discoveries and breakthroughs have allowed them to constantly push their industry forward. Samsung would come under successful careers and rich, luxurious lifestyles under Dyer's lines of appeal because people would view working for Samsung as a great accomplishment and owning  vast amount of Samsung products can convey to some sort of wealthy lifestyle. 

Samsung is about new discovery makings and new tomorrow technology 

Technology 

Royal Wedding Services...

is a decorating company which mostly specialises in weddings. They dedicate themselves in making the perfect event for their customers. Royal Wedding Services is family run and try to understand what their customers are going through. They have a reputation in creating a very romantic scenery. Therefore, in Dyer's lines of appeal, RWS would come under successful romance and love as they advertise love as their base theme. However, art,culture and history besides happy families would also relate to to RWS as their background ideas come from the Asian culture and they really try to get their customers to feel at home and able to understand them causing everyone to feel like they belong with them as a family. 

Royal Wedding Services aim to keep customers happy and in love 

Romantic