Media Institutions
Overall Grade for mock exam: BHow does the trailer promote Channel 4’s brand image?
The trailer about the Paraolympic Games promotes Channel 4's brand image in numerous amounts of ways.
Firstly, it portrays channel 4's brand image as family friendly due to the lack of inappropriate scenes. The use of people with disability being encouraged to go for their dreams makes it look motivating as well as supportive which gives Channel 4 a good name.
Another way the trailer promotes Channel 4's brand image is by displaying a team working environment. Throughout the trailer, there was the theme of togetherness and supporting one another.This gives a very friendly view and the fact that people with a disability was used shows that they are just as well as supportive .
The trailer aids in displaying Channel 4's brand image as a high brow media because it looked realistic and there was a sense of determination giving Channel 4 a serious tone and not mediocre. The attitudes and aggressions of the sport players in the help show this determination because they show that they are serious about what they are doing. This shows that Channel 4 promotes equality for all and would treat and support everyone exactly the same.
The costumes used in the trailer also help with the theme of togetherness especially the logos. It suggests that they're all in a team and are working together to challenge the misconceptions about disability which promotes the brand image even more.
The use of shock values also helps promote the channel's brand image because the audience would be shocked to see people without an arm or leg and would be even more surprise to see them doing these sports. People become more intrigued and would want to watch more about it.
In a nutshell, the trailer gave Channel 4's brand image a positive view and promoted it as very encouraging and as a family friendly brand image.
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