Thursday, 6 November 2014

Psychographics



Who are you working with: Sophia




The psychographic group we are researching: Resigned




Their names: Alfred and Bertha Thomson




Where did they work/study; Bertha did a English Literature degree at University of Westminster and is now a retired teacher and Alfred didn't go university and is a retired plumber,




What do they do in their spare time: Bertha knits sweaters while her husband plays bingo with all the retired men.




Newspapers they read: The guardian and they both read it in paper form as they don't like digital devices.




Tv programmes they watch: Neighbours and The one show are their main favourites

Radio channel - BBC Classic

TV package- sky as Berthas children set it up for them




E-media - they are old fashioned so prefer to use newspapers or sky news on TV to keep up to date on news.

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