Thursday, 6 November 2014
Psychographics
Who are you working with: Sophia
The psychographic group we are researching: Resigned
Their names: Alfred and Bertha Thomson
Where did they work/study; Bertha did a English Literature degree at University of Westminster and is now a retired teacher and Alfred didn't go university and is a retired plumber,
What do they do in their spare time: Bertha knits sweaters while her husband plays bingo with all the retired men.
Newspapers they read: The guardian and they both read it in paper form as they don't like digital devices.
Tv programmes they watch: Neighbours and The one show are their main favourites
Radio channel - BBC Classic
TV package- sky as Berthas children set it up for them
E-media - they are old fashioned so prefer to use newspapers or sky news on TV to keep up to date on news.
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