The step model is a theory that suggest that people are more influenced by those (opinion leaders) who examine different types of media. In a nutshell, is insists that media does not have a powerful influence of our actions.
2. In your opinion, is the two step flow theory still relevant today?
I think it is still relevant as people do follow and base their opinions on other media and things by the opinion leaders who are most likely to be celebrities or somewhat famous. This is why their are a lot of critic blogs where people for example, give their review and opinion about a particular film they have watched and would rate for the audience to see.
3. How does this YouTube blogger fit into the two step model?
This PC gaming critic gives his opinion about different types of gaming that he plays. As he has more than 1.8 million subscribers so what he reviews about a PC game can influence his subscribers hence why this youtuber fits into the two step model
4. How this Telegraph article on influential tweeters fit into the two step model?
it is suggesting that these celebrities are influential tweeters as what they say will influence the opinions of those who follow them which links to the two step model because people are basing their opinions on other media through these "opinion leaders"
it is suggesting that these celebrities are influential tweeters as what they say will influence the opinions of those who follow them which links to the two step model because people are basing their opinions on other media through these "opinion leaders"
No comments:
Post a Comment