Section B exam question plan

Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms

 [32 marks]

Introduction

Introduce industry (film), case studies : Ill Manors, A field In England & Belle

Imaginative techniques are used by media products by...

(one sentence to answer question)

Par 1

Ill Manors e-media (what it was)

• Tag london, the publicity that Ill Manors got from it + the websites {brand}
• celebrities [=two step flow theory], twitter. The tweeted there opinions which their fans would support which got people talking 
• Maintain - social network, continuously updating, hashtag . keeping people interested with new uploads and details 
• June- September (DVD release)

Par 2

Ill Manors Print

• Audience attracted by strong brand. The "Ill Manors" font portraying the estate buildings became familiar
• Magazine interviews/ Men's health £1,000 jacket. Displayed a different side of Plan B which is a different approach to the audience
• NME magazine- political angle. Directed towards David Cameron which attracted the audience due to its imaginative technique. 

Par 3

Ill Manors Broadcast

• Tedx talk with Plan B. Audience is able to learn about Ill Manors and Plan B himself
• Radio 1 or SBTV or TV chat show. shows the reality of Ill Manors and the actors especially the director plan b. Once again audience is attracted because they want to know more about Ill Manors
• Music video...(maintain) there would be old fans who listened to plan B who would continue to support him. The music video links well to the film ..

Par 4

A Field In England

• Imaginative distribution- all platforms on same day. Attracts the audience and is an imaginative technique as no one has ever done that before due to the risk of the popularity rate not being long. 
• Arthouse film -typically a serious, independent film aimed at a niche market rather than a mass market audience.
• little money used compared to other hollywood films like Skyfall

Par 5

Independant case study- Belle

• mis-en-scene of Belle. Costumes... Lighting... Actors/Actress... Make-up...Props...Setting
• Oprah Winfrey- America- two step flow theory
• the red carpet interviews 
• Americans love watching British films- (British accents used)

Conclusion

Summarise all points considered and reach a logical conclusion/ answer