Wednesday, 24 December 2014

Rethinkin' Representation


  1. SUMMARY: The article is about the female gaze and it challenges models who are under size 6 and brings up this idea of plus size women. It suggests that the media is selling unrealistic images of women being a small size and having a "perfect" face. However, it also challenges the male gaze and how women themselves consume and decode images.
  2. "A Perfect 14"
  3. Laura Mulvey suggests that the dominant view in the media is masculine and created for the benefit of men and that women are presented for men to look at.The female gaze is the opposite of this and has been recently suggested. The article differs from the "Male Gaze" because it explains that plus size women can equally be attractive as women who under size 6
  4. Personally, I think that the representation of women in advertising is very stereotypical because women are always shown to look sexy and extremely good looking with tight clothing to exaggerate body features which links to Mulvey's theory of the Male Gaze. The media should carry more representation of "real" women because they ones they show today are not realistic. It causes girls to feel self-concious about their body which causes them to take drastic measures. They should show what women really look like as women can come in different shapes and sizes and still look beautiful. The media does not show women who are size 14 or over despite it being the average size for British women due to the "male gaze" and the fact society itself may not be as interested in seeing women who are size 14. 
  5. The film trailer is displaying a realistic view of women as it uses plus size women. It is trying to achieve a response from the audience that shows that they understand that plus size women can still be used for advertising. 

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